Retire the tech bro uniform.

Classics that look right at work, at dinner and on a Saturday: heavyweight tees, an oxford, knits, straight jeans, chinos, a jacket for your city, two pairs of shoes and a cologne. Each piece comes from the brand that makes it best, like Uniqlo, J.Crew, Spier & Mackay, Levi’s or Polo Ralph Lauren. No graphic tees, no fleece vests, and never all black.

No. River fills each store’s cart and shows you every total first, then orders only on your yes. It never types your card number or passwords.

Give River your sizes, a brand and size that fit you well, or your height and weight. It reads each piece’s size chart and reviews before it picks, and checks in after delivery: anything that doesn’t fit, or that you don’t love, becomes an exchange or a return River starts for you.

Nothing, on a hike. Day to day, the fleece vest, logo hoodie and running shoes read as a uniform. An oxford, a merino knit, straight jeans and leather sneakers look sharper and last for years.

What the stores charge: mostly mid-priced classics with one or two nicer pieces, kept to your budget if you name one. River’s own work uses your plan’s AI credit.