[Company] Raises [$ amount] to [What It Will Do]
Funding announcement · For your blog, a press release, and the email to customers · Embargoed until [date and time, time zone]
Start planning at least three weeks before the date you want to announce. Confirm every name, quote and number with the person it belongs to before anything goes out. Announce only a round that has closed and been paid in.
Headline options
[Company] raises [$] to [outcome for customers]
[Company], [what it does], raises [$] led by [lead investor]
Announcement
[City], [date] · [Company], [a one-line description of what it does and for whom], today announced [$ amount] in [seed / Series A] funding led by [lead investor], with participation from [other investors].
[The problem, in two or three sentences, with a number that shows its size. Write it for a customer, not an investor.]
[What the company does about it, and one concrete example of a customer result. Only name a customer who has agreed to be named.]
"[Founder quote: why you started the company and what the money makes possible. One or two sentences that sound like you.]" said [name], [title] of [Company].
"[Investor quote: why they invested.]" said [name], [title] at [firm].
The company will use the funding to [two or three specific uses, such as hiring engineers, launching in a new market, or building a named product]. [Company] is hiring [roles]; see [careers page link].
About [Company]
[Two or three sentences: what you do, for whom, founded when and where, and your website.]
Media contact
[Name] · [email] · [phone]
Email to customers
Subject: [Company] raised new funding. Here is what it means for you.
Hi [first name],
Today we announced [$ amount] in funding led by [lead investor]. We wanted you to hear it from us first.
[What changes for customers, in two or three sentences: the product you will build, the support you will add, or the market you will serve next. Make no promise you cannot keep.]
Nothing changes about your account, pricing or contacts. [Optional: name the person they can reach with questions.]
Thank you for [a specific thing this customer did, such as early feedback].
[Your name], [Title]
Launch plan
When | What | Owner |
|---|---|---|
[3 weeks before] | Agree the date, the story and the quotes with your lead investor | [Name] |
[2 weeks before] | Offer the story to one or two reporters under embargo | [Name] |
[Day before] | Tell your team, customers and current investors first | [Name] |
[Launch day] | Publish the post, share it on social media, and send the customer email | [Name] |