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TV Series Pitch Document Template

The series bible, treatment, one-pager, comparables and deck text for pitching a TV show, plus sheets that test whether the premise lasts past the pilot.

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What you get

Pack of 8 files: 5 documents, 3 spreadsheets

TV Series Pitch Document Template
  • Character RegisterSpreadsheet
  • Series Engine AuditSpreadsheet
  • Episode or Sequence OutlineSpreadsheet
  • Series BibleDocument
  • TreatmentDocument
  • One-pagerDocument
  • Comparable AnalysisDocument
  • Deck, Slide by SlideDocument
RiverTV Series Pitch Document Template

Series Engine Audit

Signal Peak — Series Engine Audit

Every engine the pilot sets up, classified before a page of the bible gets written.

EngineTypeStock
Rescue of the weekRenewableUnlimited
Leadership frictionRenewableUnlimited
Rookie competencyRenewableUnlimited
Hollis's disappearanceDepleting9 clues
The land offerDepleting4 beats

Season one spends six of nine clues and all four beats. Three clues remain, worth six more episodes at the same pace, heading into season two.

How to write a TV series pitch

A TV series pitch is the set of documents that sells a show to producers and executives. It usually includes a one-sentence logline, a short pitch document, a treatment of the pilot and a series bible, with a slide deck later in development. A strong pitch proves two things: the pilot is worth watching, and the premise can keep producing episodes season after season.

Buyers ask about the second point first, so work out what keeps your show going before you polish a single page.

Three crew members on a dimly lit film set: one checks a handheld screen, one stands at the camera, one holds a boom microphone
A buyer is paying for seasons of shoots like this, not one episode. Photo: Ryan Joseph on Unsplash

What goes in a TV pitch

What you send depends on who asks, but most pitches draw on the same core set. The BBC's writers' glossary says a pitch document usually runs 1 to 2 pages1 and a treatment 6 to 8. Final Draft, which sells screenwriting software, warns against a 40-page bible that buries the concept2.

The documents in a TV series pitch

DocumentWhat it doesLength
LoglineWho the show follows, what they want, what's in the wayOne sentence
Pitch documentSells the premise, world, characters and tone1 to 2 pages
TreatmentThe pilot as a story, then where the season goesUsually 6 to 8 pages
Series bibleThe engine, world, tone, characters, pilot and later seasonsOverview about half a page; characters 1 to 3 pages
ComparablesTwo or three real shows, and what yours shares with eachA paragraph per show
DeckThe pitch on slides with images, usually made laterAbout 10 slides

Pitch and treatment lengths are the BBC's; the bible's come from Final Draft's template.

Find the engine that keeps it going

Final Draft says that even after a great pilot, the question every executive and producer immediately asks2 is whether the concept can sustain a series. Your answer is the series engine, which Final Draft defines as "the central conflict that drives stories across episodes without being resolved until the very end (if ever)."

Sort every engine your pilot sets up into two kinds. A renewable engine makes new stories by itself, the way a procedural always has another case. A depleting engine spends a fixed stock, such as a mystery's clues, and ends when the stock runs out unless something refuels it.

Depleting engines are not a flaw, but they need counting. In a 2011 Television Academy interview, Vince Gilligan called Breaking Bad "a show about change"3: "Our main character, our hero, becomes our bad guy." A change like that happens once, so count how much story it holds before you promise seasons.

ExampleAn engine count for a sample pitchAn illustrative example written for this guide. Signal Peak is a made-up show.

Signal Peak, a one-hour drama about a volunteer mountain rescue team.

Renewable: a new rescue every week; friction over a leader nobody chose; a rookie earning trust.

Depleting: a missing captain's fate, nine clues at one every two episodes; a resort's bid for the team's building, four beats.

Season one spends six clues and all four beats; the bid's last beat delivers clue six. Three clues, about six episodes, carry into season two.

  • Engines that never run out. Any episode can stand alone: the mountain supplies the next rescue.
  • A fold-in, not a dead end. The bid's ending hands the mystery a clue instead of simply closing.

If every engine runs out

You have a limited series, a real format rather than a failure. Pitch it as one instead of promising a second season the story can't fill.

Give every regular an open arc

Engines often surface from what your characters want. Final Draft's bible template asks you to cover each character's wants, needs, paradox, dilemma, emotional stakes and how they feed the central conflict. Pin down four things for each regular.

  • Want: what they chase, as an action. Not "ambitious" but "wants the team run the way it was."
  • Need: what they must face to change, often the opposite of the want.
  • Paradox: the contradiction that makes them worth watching.
  • Engine: which engine their arc feeds. A want that feeds none is decoration, or a missing engine.

Then ask of each series regular: is this arc resolved by the end of the pilot? If so, the character has nothing left to do in episode two, and the pilot needs fixing.

Write the pilot, then map the season

In the treatment, tell the pilot scene by scene in prose: the opening image, the inciting incident, the midpoint turn, the act break and the ending. Close on what is still open, and make clear it is open on purpose. Then map season one from your engine count.

  1. Give each episode its own story

    Use a fresh instance of a renewable engine: a new case, rescue or client.

  2. Place every clue and beat

    Put each depleting beat on a specific episode; some episodes can run on the renewable engine alone.

  3. Check the count

    If the outline spends more clues than the mystery holds, fix it now, before scripts exist.

  4. Write down what's left

    The stock left after the finale is your answer to "what's season two?"

Compress it: logline, comps and deck

Write the logline as one sentence: who the show follows, what they want and what stands in the way. Script editor Joe Williams, writing for BBC Writers, calls "a comedy series set in a fictional Brooklyn Police Department" an accurate though uninspiring logline4 for Brooklyn Nine-Nine. He prefers "a talented but immature Brooklyn detective comes into conflict with a new serious and stern commanding officer."

The one-pager is the pitch document cut to a single page, the version people forward. Add the format and a paragraph naming your renewable engine and strongest depleting one in plain words. For comparables, pick two or three real, recent shows, name the engine each shares with yours, and say what you combine that neither does.

The BBC's glossary says a pitch deck is not a document expected from an emerging writer, so save it for last. Write the words before the design, and make every number trace back to the bible.

Protect it, then send it the right way

In the US, copyright protects how you wrote the pitch, not the idea. The U.S. Copyright Office says copyright does not protect ideas, concepts, systems, or methods5 of doing something, nor names or titles. And a similar show is not proof of theft: BBC Writers tells anxious writers that similarities in writers' ideas occur surprisingly often6.

Before a draft goes out, put an official date on it. The WGA West Registry7 takes treatments, outlines and scripts, and charges the general public $20 for five years. It is a dated record of your claim to authorship, grants no statutory protection, and doesn't cover titles.

Send what each reader asks for. BBC Writers' open call, for example, generally asks series writers to submit the first (pilot) episode6 and looks for scripts, not unscripted ideas. A script delivery format template tracks the format each contest or producer requires. Keep the pitch documents ready for when a producer asks what happens next.

Get legal advice before you sign

Have an entertainment lawyer read any submission release, option or deal for your show before you sign. This guide and the template are not legal advice.

Before you send it

  • The logline is one sentence: who, what they want, what's in the way
  • At least one engine is renewable, or the pitch says limited series
  • Each depleting engine has a counted stock and a refuel or planned end
  • No series regular's arc closes in the pilot
  • Every number on the one-pager and deck matches the bible
  • Comparables are real, recent shows, named by engine
  • The draft is dated and registered

When the pilot script exists, check its structure with a screenplay beat sheet and get script coverage before sending it. Or open the template at the top of this page with Edit with AI, and River will audit your engines from your concept before it drafts a page.

How to use this template

Use the files as they are, or open them in River. Every file comes filled in for a made-up mountain rescue drama, Signal Peak, so you can see how each one works. Send River your logline, treatment or script pages. It logs your characters, sorts every engine into renewable or depleting, counts the stock behind each depleting one and maps season one. Then it drafts the bible, treatment, one-pager, comparables and deck text from that count.

  1. Download it or open it in River

    Download five Word documents and three CSV sheets with no signup, or open them in River and work with AI.

  2. Send your concept

    Share a logline, treatment or script pages, plus your format and any shows you'd compare yours to.

  3. Get the engine audit and drafts

    River logs your characters, classifies every engine, counts each depleting one's stock, maps season one and drafts the five pitch documents.

  4. Edit it, then pitch it

    Rewrite in your own voice, check each number against the engine count, and ask River for any changes.

What's in the template

Which engines carry the show, and how the season spends themThe Series Engine Audit, Character Register, and Episode or Sequence Outline sheets from the pack.
TV Series Pitch Document Template
RiverSeries Engine Audit

Series Engine Audit

Illustrative, for a fictional Sierra Nevada search-and-rescue drama, Signal Peak. All five engines the pilot sets up.

EngineTypeStockEpisodes remaining after S1
Rescue of the weekRenewableNot applicableUnlimited
Leadership frictionRenewableNot applicableUnlimited
Rookie competencyRenewableNot applicableUnlimited
Hollis's disappearanceDepleting9 clues6 episodes
The land offerDepleting4 beats0 alone; folds in

Season one spends six of the mystery's nine clues and all four negotiation beats. The negotiation's own resolution hands the mystery its sixth clue instead of closing clean.

RiverCharacter Register

Character Register

Want and need for three of the six logged characters, and which engine each one feeds.

CharacterWantNeedFeeds
Maren VossRun the team her own way, learn what happened to her fatherStop leaving before things get hardLeadership friction; the mystery
Del ArandaKeep the team run the way Hollis ran itLet someone else be right sometimesLeadership friction; the mystery
June OkaforGet past probation, a real searchAccept that competence takes longer than she wantsRookie competency

Every row already passed a resolved-by-pilot check. None of these three leads' arcs close in episode one.

RiverEpisode Outline

Episode or Sequence Outline

Four of ten episodes, showing how the depleting engines land on the calendar.

EpRescue of the weekEngines advanced
1Two skiers caught in a slideLeadership friction; clue 1 of 9; land beat 1 of 4
5Overturned kayaker on the Fork RiverLand beat 2 of 4; clue 3 of 9
8Missing trail crew after a rockslideLand beat 3 of 4
10Search for the buyer's own repLand beat 4 of 4, folds in; clue 6 of 9, fold-in

The land offer's four beats land at episodes 1, 5, 8 and 10. Its own finale beat is what hands the mystery its sixth clue.

  • Series BibleThe engine first, then the world, tone, characters, season one arc and where the show goes next.
  • TreatmentThe pilot told scene by scene in prose, then the shape of season one and its finale.
  • One-pagerTitle, format, logline and a short pitch on a single page, written to be forwarded.
  • Comparable AnalysisTwo real shows, the engine each one runs on, and what your show combines that neither does.
  • Deck, Slide by SlideThe words for 10 slides, including an engine slide that states the count. Not a designed file.
  • Series Engine Audit sheetEvery engine the pilot sets up, marked renewable or depleting, with its stock, pace and refuel.
  • Character Register sheetEach character's want, need and paradox, the engine they feed, and whether the pilot resolves them.
  • Episode or Sequence Outline sheetSeason one episode by episode: each week's standalone story, the serialized beat and the engines it moves.

Common questions

What should a TV pitch include?

A logline, a pitch document of 1 or 2 pages, a treatment of the pilot and a series bible covering the engine, world, tone, characters and later seasons. Add two or three comparable shows. A designed slide deck usually comes later in development, and some open calls, such as the BBC's, want a pilot script instead of pitch documents.

What is the difference between a treatment and a series bible?

A treatment tells the pilot as a story in prose and sketches where the season goes, usually in 6 to 8 pages by the BBC's count. A series bible covers the whole show: the engine, world, tone, characters, pilot and later seasons. Producers often ask for the bible before they read a script.

What is a series engine?

A series engine is the central conflict that keeps producing episodes without being resolved, which is what makes a show a series rather than a long film. Some engines renew themselves, like a weekly case. Others spend a fixed stock, like a mystery's clues, so count them to see how many episodes they can carry.

Do I need a finished pilot script to pitch a TV show?

Usually, if you are a new writer. BBC Writers, for example, generally asks for the pilot episode of a series and says it is looking for scripts that show real talent, not ideas for production. Your pitch documents then show a producer how the show keeps going after episode one.

How do I protect my TV show idea?

You can protect how you've written it, not the idea itself. In the US, copyright doesn't cover ideas or titles. Date each draft, consider registering it with the WGA West Registry, and keep a record of who received what. Have an entertainment lawyer read any release before you sign it.

Is this TV pitch template free?

Yes. Download the five Word documents and three CSV sheets with no signup. Each file comes filled in for a made-up mountain rescue drama, so you can see how it works before you swap in your own show. Edit with AI opens the same template in River.

What does Edit with AI do?

It opens the template in a free River workspace. River asks for your concept, format and any comparable shows. It logs your characters, classifies every engine as renewable or depleting, counts what each depleting one holds and maps the season, then drafts the pitch documents. It needs a rough concept with characters, and says plainly if your premise is a limited series.

Sources

  1. BBC Writers. “Scriptwriting Glossary.” bbc.co.uk (opens in a new tab)

  2. Final Draft. “Building Your TV Series Bible in Final Draft.” finaldraft.com (opens in a new tab)

  3. Television Academy. “Vince Gilligan.” interviews.televisionacademy.com (opens in a new tab)

  4. BBC Writers. “Writing Loglines.” bbc.co.uk (opens in a new tab)

  5. U.S. Copyright Office. “What Does Copyright Protect? (FAQ).” copyright.gov (opens in a new tab)

  6. BBC Writers. “How to submit a script to us.” bbc.co.uk (opens in a new tab)

  7. Writers Guild of America West. “Registration Details.” wgawregistry.org (opens in a new tab)

Written by

Chandler Supple

Co-founder & CEO, River

Chandler has spent the last six years working in AI, building tools for millions of users and Fortune 100 companies. In 2025, he co-founded River to build a new kind of operating system for AI agents.

Reviewed by

Brian Joseff, Co-founder, River